Dawson
About me
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Overview
Overview
Overview
For this project, I focused on rebranding DANG Paint to better align with its values of creativity, community, and accessibility. I began with a competitor analysis to identify key pain points and then incorporated those insights into the design process.
I sketched and refined new logo concepts that reflect the brand’s story, message, and target audience. By emphasizing bold typography, vibrant colors, and community-focused elements, I developed a cohesive visual identity that resonates with DANG Paint’s artistic and collaborative culture.
For this project, I focused on rebranding DANG Paint to better align with its values of creativity, community, and accessibility. I began with a competitor analysis to identify key pain points and then incorporated those insights into the design process.
I sketched and refined new logo concepts that reflect the brand’s story, message, and target audience. By emphasizing bold typography, vibrant colors, and community-focused elements, I developed a cohesive visual identity that resonates with DANG Paint’s artistic and collaborative culture.
For this project, I focused on rebranding DANG Paint to better align with its values of creativity, community, and accessibility. I began with a competitor analysis to identify key pain points and then incorporated those insights into the design process.
I sketched and refined new logo concepts that reflect the brand’s story, message, and target audience. By emphasizing bold typography, vibrant colors, and community-focused elements, I developed a cohesive visual identity that resonates with DANG Paint’s artistic and collaborative culture.
My Role
My Role
My Role
Brand Redesigner
Brand Redesigner
Brand Redesigner
Timeline
Timeline
Timeline
March 2024 - April 2024
March 2024 - April 2024
March 2024 - April 2024
Skills Demonstrated
Skills Demonstrated
Skills Demonstrated
Figma Design Expertise
Adobe After Effects
Branding Research and Analysis
Figma Design Expertise
Adobe After Effects
Branding Research and Analysis
Figma Design Expertise
Adobe After Effects
Branding Research and Analysis
What is dang paint?
What is dang paint?
What is dang paint?
Dang Paint is a spray paint brand founded by muralists and graffiti artists in Spain, designed to meet the needs of creatives in the street art community.
Dang Paint is a spray paint brand founded by muralists and graffiti artists in Spain, designed to meet the needs of creatives in the street art community.
Dang Paint is a spray paint brand founded by muralists and graffiti artists in Spain, designed to meet the needs of creatives in the street art community.
Dang Paint offers affordable, high-quality spray paints with vibrant colors and smooth application, tailored for graffiti writers, muralists, and street artists to enhance their creative projects.
Dang Paint offers affordable, high-quality spray paints with vibrant colors and smooth application, tailored for graffiti writers, muralists, and street artists to enhance their creative projects.
Dang Paint offers affordable, high-quality spray paints with vibrant colors and smooth application, tailored for graffiti writers, muralists, and street artists to enhance their creative projects.
story, DEmographic & Audience
story, DEmographic & Audience
story, DEmographic & Audience
Competitive analysis (Krink NYC)
Competitive analysis (Krink NYC)
Competitive analysis (Krink NYC)
Visual & Audio Identity
Visual & Audio Identity
Visual & Audio Identity
Sketches / Preliminary DEsign
Sketches / Preliminary DEsign
Sketches / Preliminary DEsign
Before beginning the new logo designs for DANG Paint, several key considerations had to be addressed. The logo needed to resolve the pain points identified in the competitor analysis, align with the visual identity of DANG Paint, and encapsulate the brand’s story, message, and target demographic in a visually compelling way.
Before beginning the new logo designs for DANG Paint, several key considerations had to be addressed. The logo needed to resolve the pain points identified in the competitor analysis, align with the visual identity of DANG Paint, and encapsulate the brand’s story, message, and target demographic in a visually compelling way.
Before beginning the new logo designs for DANG Paint, several key considerations had to be addressed. The logo needed to resolve the pain points identified in the competitor analysis, align with the visual identity of DANG Paint, and encapsulate the brand’s story, message, and target demographic in a visually compelling way.
With these factors in mind, I began sketching and ideating potential designs in my sketchbook. Through trial and error, I developed two designs that effectively captured the essence of DANG Paint and its storytelling, reflecting the brand’s unique identity and purpose.
With these factors in mind, I began sketching and ideating potential designs in my sketchbook. Through trial and error, I developed two designs that effectively captured the essence of DANG Paint and its storytelling, reflecting the brand’s unique identity and purpose.
With these factors in mind, I began sketching and ideating potential designs in my sketchbook. Through trial and error, I developed two designs that effectively captured the essence of DANG Paint and its storytelling, reflecting the brand’s unique identity and purpose.
Arrow Style
Arrow Style
Embodies the bold and dynamic nature of graffiti. The sharp edges, angular shapes, and arrows reflect movement, direction, and intensity, often associated with street art's urban and edgy aesthetic. It highlights the graffiti artist’s intent to make a strong, impactful statement while showcasing their technical skill and precision.
Embodies the bold and dynamic nature of graffiti. The sharp edges, angular shapes, and arrows reflect movement, direction, and intensity, often associated with street art's urban and edgy aesthetic. It highlights the graffiti artist’s intent to make a strong, impactful statement while showcasing their technical skill and precision.
Embodies the bold and dynamic nature of graffiti. The sharp edges, angular shapes, and arrows reflect movement, direction, and intensity, often associated with street art's urban and edgy aesthetic. It highlights the graffiti artist’s intent to make a strong, impactful statement while showcasing their technical skill and precision.
Bubble Style
Bubble Style
Represents the playful, approachable side of graffiti. Bubble letters are a hallmark of traditional graffiti, often used for their rounded, exaggerated forms that convey creativity and energy. The swirls and soft edges evoke a sense of fluidity and accessibility, appealing to a more casual or community-focused artistic expression.
Represents the playful, approachable side of graffiti. Bubble letters are a hallmark of traditional graffiti, often used for their rounded, exaggerated forms that convey creativity and energy. The swirls and soft edges evoke a sense of fluidity and accessibility, appealing to a more casual or community-focused artistic expression.
Represents the playful, approachable side of graffiti. Bubble letters are a hallmark of traditional graffiti, often used for their rounded, exaggerated forms that convey creativity and energy. The swirls and soft edges evoke a sense of fluidity and accessibility, appealing to a more casual or community-focused artistic expression.
FInal DEsign
FInal DEsign
FInal DEsign
Rebranding design conclusion
Rebranding design conclusion
Rebranding design conclusion
"effective branding requires aligning visual identity, storytelling, and community values to create a meaningful connection with the target audience."
"effective branding requires aligning visual identity, storytelling, and community values to create a meaningful connection with the target audience."
"effective branding requires aligning visual identity, storytelling, and community values to create a meaningful connection with the target audience."
Effective branding is essential because it not only defines how a product is perceived but also shapes the emotional and practical connection between the brand and its audience. In the case of DANG Paint, its original branding lacked cohesion and a compelling narrative, which made it difficult for the company to stand out in a competitive market or resonate deeply with its target demographic of street artists and graffiti creators. By aligning the visual identity with the brand’s values of creativity, community, and accessibility, the rebranding ensures that DANG Paint communicates a clear and relatable story that attracts and retains its audience.
Effective branding is essential because it not only defines how a product is perceived but also shapes the emotional and practical connection between the brand and its audience. In the case of DANG Paint, its original branding lacked cohesion and a compelling narrative, which made it difficult for the company to stand out in a competitive market or resonate deeply with its target demographic of street artists and graffiti creators. By aligning the visual identity with the brand’s values of creativity, community, and accessibility, the rebranding ensures that DANG Paint communicates a clear and relatable story that attracts and retains its audience.
Effective branding is essential because it not only defines how a product is perceived but also shapes the emotional and practical connection between the brand and its audience. In the case of DANG Paint, its original branding lacked cohesion and a compelling narrative, which made it difficult for the company to stand out in a competitive market or resonate deeply with its target demographic of street artists and graffiti creators. By aligning the visual identity with the brand’s values of creativity, community, and accessibility, the rebranding ensures that DANG Paint communicates a clear and relatable story that attracts and retains its audience.
This alignment builds trust and fosters loyalty, as consumers feel that the brand understands their needs and aspirations. Furthermore, incorporating storytelling and community-driven values into the design allows the brand to transcend being just a product; it becomes a symbol of expression and collaboration. This lesson underscores the importance of crafting a brand identity that reflects not only the product’s functionality but also the emotional and cultural connections of its audience.
This alignment builds trust and fosters loyalty, as consumers feel that the brand understands their needs and aspirations. Furthermore, incorporating storytelling and community-driven values into the design allows the brand to transcend being just a product; it becomes a symbol of expression and collaboration. This lesson underscores the importance of crafting a brand identity that reflects not only the product’s functionality but also the emotional and cultural connections of its audience.
This alignment builds trust and fosters loyalty, as consumers feel that the brand understands their needs and aspirations. Furthermore, incorporating storytelling and community-driven values into the design allows the brand to transcend being just a product; it becomes a symbol of expression and collaboration. This lesson underscores the importance of crafting a brand identity that reflects not only the product’s functionality but also the emotional and cultural connections of its audience.
