Overview

Overview

I brought the homelessness crisis in Canada to life through a dynamic, collage-like animation. By crafting raw yet intentional visuals and transforming them into motion, I created a narrative that highlights powerful statistics, aiming to resonate with viewers and spark awareness. This project blended creativity with purpose, giving a voice to an often-overlooked issue.

I brought the homelessness crisis in Canada to life through a dynamic, collage-like animation. By crafting raw yet intentional visuals and transforming them into motion, I created a narrative that highlights powerful statistics, aiming to resonate with viewers and spark awareness. This project blended creativity with purpose, giving a voice to an often-overlooked issue.

My Role

My Role

Motion & Graphics

Designer

Timeline

Timeline

January 2024 - Febuary 2024

Skills Demonstrated

Skills Demonstrated

Figma Design Expertise

Adobe After Effects

Overview

I brought the homelessness crisis in Canada to life through a dynamic, collage-like animation.


By crafting raw yet intentional visuals and transforming them into motion, I created a narrative that highlights powerful statistics, aiming to resonate with viewers and spark awareness. This project blended creativity with purpose, giving a voice to an often-overlooked issue.

My Role

Motion & Graphics

Designer

Timeline

January 2024 - Febuary 2024

Skills Demonstrated

Figma Design Expertise

Adobe After Effects

Inspiration

Inspiration

Inspiration

Process work

I was first conflicted when I was thinking about how I should animate the PSA. However, I was able to come to the conclusion that the best approach to this project with this level of expertise was to create collage animations, as it often consisted of merely manipulating images in the workspace of Aftereffects.

I was first conflicted when I was thinking about how I should animate the PSA. However, I was able to come to the conclusion that the best approach to this project with this level of expertise was to create collage animations, as it often consisted of merely manipulating images in the workspace of Aftereffects.

Therefore, the process alone didn’t take nearly as much work as drawing a large number of frames to create an animation. There were still alot of software logic I had to familiarize myself with in Aftereffects, but given my background in using Adobe background software this was basically a jumpstart.

Therefore, the process alone didn’t take nearly as much work as drawing a large number of frames to create an animation. There were still alot of software logic I had to familiarize myself with in Aftereffects, but given my background in using Adobe background software this was basically a jumpstart.

Process work

I was first conflicted when I was thinking about how I should animate the PSA. However, I was able to come to the conclusion that the best approach to this project with this level of expertise was to create collage animations, as it often consisted of merely manipulating images in the workspace of Aftereffects.

Therefore, the process alone didn’t take nearly as much work as drawing a large number of frames to create an animation. There were still alot of software logic I had to familiarize myself with in Aftereffects, but given my background in using Adobe background software this was basically a jumpstart.

End Result

End Result

After alot of trial and error, I managed to create the short PSA in the form of a collage animation, and being one of my first experiences using Adobe Aftereffects, I personally felt like I have learned alot about the software such as knowing how to add certain effects and transitions to the timeline

After alot of trial and error, I managed to create the short PSA in the form of a collage animation, and being one of my first experiences using Adobe Aftereffects, I personally felt like I have learned alot about the software such as knowing how to add certain effects and transitions to the timeline

Likewise, I had also learned that there’s alot more to learn before I reach a proficient level of using the software as I had a very inoptimal workflow and setup to the point where loading the project alone took an extensive amount of time. 

Likewise, I had also learned that there’s alot more to learn before I reach a proficient level of using the software as I had a very inoptimal workflow and setup to the point where loading the project alone took an extensive amount of time. 

End Result

After alot of trial and error, I managed to create the short PSA in the form of a collage animation, and being one of my first experiences using Adobe Aftereffects, I personally felt like I have learned alot about the software such as knowing how to add certain effects and transitions to the timeline

Likewise, I had also learned that there’s alot more to learn before I reach a proficient level of using the software as I had a very inoptimal workflow and setup to the point where loading the project alone took an extensive amount of time. 

Dawson

© Copyright 2024 Dawson Jen

© Copyright 2024 Dawson Jen

Dawson

© Copyright 2024 Dawson Jen

© Copyright 2024 Dawson Jen